The story behind the brand
My life is continuously being defined by a dance between two worlds - the urban and the wild, the East and West.
As a daughter of Chinese immigrants, I was born and raised in the bustling city of New York. Amidst the city's fast-paced energy, my family embraced the slow and timeless wisdom of traditional Chinese medicine, an ancient healing practice rooted in balancing our life energy through the ways we consume, move, and think.
In our home, there never seemed to be a shortage of herbs: ginger, ginseng, lotus, astragalus, burdock, goji berry, angelica root, and more. Our house was our own secret garden nestled in the beating concrete heart of the city. Some of my most vivid memories are from our trips to traditional medicine shops for herbal tea remedies. Behind the store counters stood cabinets upon cabinets of dried plants and roots, and I'd watch in wonder as a shopkeeper would carefully measure them out on a hand steelyard scale according to the herbal doctor's recommendations. We would always leave the shop with the same thing tucked in our arms: a medley of magic wrapped in paper bundles.
As soon as we returned home, my mother would get straight to the brewing; the way the smell of herbs filled the house still sits close to my heart. It reminds me of my roots. It reminds me of healing.
Wild Magic was born out of a vision to create beautiful skincare that takes you on a journey through time, through thousands of years of Eastern wellness. Bringing the vision to life meant long nights experimenting in my kitchen; thoroughly studying research papers; breaking down the science of our skin and every single ingredient. I now work closely with a team at a women-owned U.S. skincare lab to ensure our unique formulas are created with integrity, consistency, and efficacy. They are blended in small batches at the lab, which operates 100% on renewable wind energy. Each bottle is then filled, labeled, and packaged by hand with love in my home studio.
Wild Magic is modern skincare inspired by ancient wisdom. Every bottle is not only a nourishing skincare formula, but also a portal to the power of plants. A reminder of how deeply connected we all are to the earth and the ways in which it provides for us - no matter where we live or who we are.
Our collection is made for all. For every wild, complex soul. For the messy, the neat, the loud, the fast, the bold, the patient, the playful parts of us that we so gracefully balance.
I hope Wild Magic can be more than just a new addition to your skincare ritual. I hope we can join your journey in finding your true radiance, from both inside and out.